The outdoors has always been a refuge—a place where people seek solace, adventure, and connection with the natural world. Yet as participation in outdoor recreation continues to rise, so too do the challenges associated with managing increased visitation. Trails that were once quiet now feel crowded, and landscapes that were pristine show signs o

In a world overflowing with synthetic formulas and fleeting trends, there emerges a brand rooted in authenticity and guided by a deeper philosophy. Chengavi, founded by K. Jagathi Reddy at just 20 years old, is more than a beauty label. It is a revival of timeless traditions, a movement to bring Ayurveda back into everyday life in ways that are rel

In a fast-paced world dominated by synthetic formulas and fleeting trends, the search for authenticity has never been stronger. Chengavi answers that call — a brand founded by K. Jagathi Reddy, a visionary who, at the age of just 20, set out to reimagine beauty through the wisdom of Ayurveda. Rooted in India’s ancient traditions and refined wit

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